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Google Ads for fence companies
Fence leads from Google, within weeks.
When a homeowner types “fence installation near me”, they are not browsing. They are buying. Google Search Ads put you at the top of that moment, and they start producing within the first few weeks.
Live client result
We run search ads for 303 Fence in Denver, one of the most competitive fence markets in the country. Their average cost per booked lead is about $30. One average fence job pays for months of that.
How we run ads
Every dollar aimed at a fence buyer.
Search campaigns only
No display networks, no vague awareness spend. Your budget goes to people actively searching for fence work.
Landing pages that convert
Every click lands on a page built to turn it into a call or a form fill. See our fence websites.
Negative keyword filtering
DIY searchers, job seekers, and tire-kickers get filtered out before they ever cost you a click.
Full call and form tracking
Every lead is tracked to its source. You know exactly what each booked estimate cost.
Weekly optimization
We cut what wastes budget and push more behind what books jobs, every single week.
Your account, your data
The ad account belongs to you. Full transparency, and you keep it all if we ever part ways.
What the numbers usually look like.
We recommend a budget of about $100 a day, roughly $3,000 a month, paid directly to Google. Residential fence leads usually land between $30 and $60. Commercial fencing leads can run up to $100, and they are worth it at commercial project values.
A brand-new ad account often starts around 40 leads a month while it learns. A tuned account in a healthy market typically produces 100 to 150, and budget is the main throttle. With an average fence job at $3,000 to $10,000, the math gets compelling fast.
Why specialist ads beat generalist ads
A generalist agency learns fencing on your budget. We already know which fence keywords buy jobs and which burn money, because we run these campaigns every day and one of our founders runs a fence and deck company himself. That head start usually shows up in the first month's cost per lead.
Ads now, SEO for later
Ads are the fast lever. For the long game, our fence company SEO builds rankings that produce leads without a price tag on each one. Most clients run both. Also build decks? See deck builder Google Ads.
Lead calculator
What could the numbers look like?
Drag the sliders to match your market and your sales process. The math updates live.
New accounts often start near 40 leads a month. Tuned accounts typically produce 100 to 150. Real results depend on your market, season, and how fast leads get a call back.
Common questions
Fence ads questions, answered.
How much do fence leads cost?
Residential search leads usually land between $30 and $60. Commercial can run up to $100. Our Denver client averages about $30 per lead. Full breakdown in our lead cost article.
How fast will I see leads?
Generally within the first few weeks. New accounts start slower while Google learns, then volume builds as we optimize.
How much should I budget?
About $100 a day, roughly $3,000 a month, paid directly to Google. More budget means more leads. We will recommend a number for your market on the call.
Next step
Let's run the numbers for your market.
Book a short call. We will estimate your cost per lead, your realistic monthly volume, and what that means in booked fence jobs.
Book a strategy call- SpeedProducing within the first weeks
- Typical cost$30 to $60 per residential lead
- Also seeReview management